Google is taking a fresh look at what’s next for Search
Yes, the company’s most important product!
The internet is getting more visual, so how do you find things without keywords?
Google is exploring ways to take photos and search off those – the example they use is a photo of a dress effectively being one of your search terms, then adding words to say “in green” or “shorter length”.
They are also rethinking what is at the bottom of the search results page – you look at the 10 links, then what? Typically people try another search, so could they instead suggest related searches?
Could they showcase things you might be interested in based on what they know about you?
All these ideas are being explored – including, how auto-complete works. Today it just completes with exact terms, but what about related terms? or more popular terms?