War in the TikTok-age


Social Media is a minefield

Now is the time to be very careful.. there is a lot of misinformation – whether deliberate or accidental – on the platforms. 

There’s an account – @aircraftrack – that is tracking military aircraft and, based on this, has been accurately predicting when the air-attacks will take place. Then through live cameras and posts from citizens you can see the explosions from multiple angles. 

Concerns over internet access

In a 21-st century war there are fears internet connectivity could be targeted, either through cyber attacks or physical attacks on hardware/infrastructure. 

In the first 24 hours of the conflict cable-based ISPs have seen some outages in Kharkiv – the second largest city. Cell networks have remained up through.

Ukraine has been a source of cheap labor for tech giants 

There is a really solid software engineering industry there and a cheaper cost of living, so tech firms have been increasingly outsourcing/offshoring work there.

SAP, Wix, Revolut have moved employees to safer locations inside Ukraine, or even to neighboring Poland. Grammarly, founded in Kyiv in 2009, still has folks working there as well as SF, New York and Vancounver.

With the location diversity of tech talent, you’ve got a much better chance of knowing someone who may be living in the conflict area.