Amazon has spent $US1.3 billion (in cash) to purchase the company who makes the Roomba vacuum cleaner. The company will be folded into the Amazon devices group.
When the markets are down from historic highs, even paying a 22% premium means you are still kind of getting a bargain.
Analysts say they’ve purchased the Roomba for ‘context’ – they want to know as much about us, and our homes as possible. It’s valuable data. Your vaccum cleaner knows the layout of your house, when it changes, and using its front-facing object-detecting camera what the furniture items are. Did you just buy a crib, well, your vacuum cleaner might know that.